In the advertising world, producing a commercial that runs during the Super Bowl is like, well, winning the Super Bowl. When creative director Bill Cochran pitched an idea that Bridgestone Tires liked enough to air during the 2010 game, it was a career-defining moment.
"It was huge," said Cochran. "To have something on the biggest stage for advertising meant the world to me."
Watch the full story on the latest episode of "20/20" online HERE
Cochran was soon to have another career-defining...Full Story