After making the cover of Sports Illustrated as a junior and having his team picked to win the NCAA championship, Porter, 31, was suspended for the last eight games of his college career. He was drafted late in the second round in 2000 and had a short-lived career in the NBA. He has recently played for the Chinese Basketball Association.
The NCAA prohibits current and former athletes from being paid for NCAA-licensed products, part of the $4 billion college-licensed industry. There is a precedent for migrating the college sports model from an exploitive one to a compensatory model. Olympic athletes received no pay until the 1970s when rules were relaxed, first to allow players to have money put into trusts until they were no longer amateurs, and later until there was no distinction between amateur and professional athletes in the Olympic ranks.
I believe we should be able to figure out ways to allow players to share in the profits they help generate without ruining the higher-education system.
As the law of the Old Testament states: "Thou shalt not muzzle the ox when he treadeth out the corn."
The work is the opinion of the columnist and in no way reflects the opinion of ABC News.
Larry Woodard is president and CEO of Vigilante, a New York-based advertising agency that develops consumer-centric advertising campaigns. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.