Fake Snow Business Booming as Customers Pay Cool Bucks for Flakes

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Pierce would not say how much he spends on the snow blow, but said, "I'm blessed and I'm fortunate. And just to see these children, to watch the excitement they have…it's my personal gift to the neighborhood."

Another popular Florida company is Zigmont Magic F/X, a full-fledged special effects company that works with the Wizarding World of Harry Potter and Sea World, in addition to malls and private parties.

"It seems like every year it gets a little busier," said Lisa Zigmont who owns the company with her husband Steve Zigmont. "We have over 100 machines and they're all out on rentals."

Zigmont rents out the machines to people and companies all over the country. She said that the most frequent customers are churches and shopping malls.

The machines range from $275-$650 a day, depending on the type and size. The snow from the machines does not land on the ground or accumulate, it evaporates in 30-90 seconds, but it does produce the effect of a snowfall.

The effect was featured on the Christmas episode of ABC's "Modern Family," where the family danced around their California yard as the fake snow fell.

"It's a magnificent effect," said Chris Konios, the owner of CK Design Build, which rents the machines for private parties. "If you looked at their snow, you can't tell the difference and you're talking to a guy from New York. I've seen snow. It looks exactly the. It really looks like a snowstorm, but it does not accumulate. For people that don't see it every year, it makes it a little more Christmassy."

Last year, Konios threw a party that included a horse-drawn carriage through the snow.

"It's magical to see snow, people dreaming of a white Christmas," Zigmont said. "Everybody wants snow falling in the air, seeing the twinkling, it shines like diamonds. It's really beautiful."

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