Big, Cheap and Fatty: Fast Food Wars in Tough Times

I worked for an ad agency that had Burger King as a client and I've never been able to verify this story, but this is what I heard. First, come closer to the computer. I don't want everyone to hear this -- just you. The way I heard it, Burger King was doing some research in its company-owned stores (Burger King owns about 1,500 of its restaurants in the U.S.) and noticed a pattern of some consumers, looking at the menu board where each item was priced separately, but not approaching the...Full Story
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