Felix Baumgartner Eyed by Marketers But Long-Term Appeal Debated


First, while Baumgartner may be recognized in extreme sports, he does not have as wide appeal as an Olympian. Until 2011, Red Bull was a major supporter of Olympic snowboarder and X Games skateboarder Shaun White

"Marketers working with [Baumgartner] would have to think about their target audience," she said.

Baumgartner previously had been a part of the Austrian army, boxed and repaired motorbikes.

As an Austrian, he would likely be more appealing to European marketers, rather than U.S. companies. However, Zmuda concedes, the fact that the stunt took place in the U.S. helps with the latter.

And, more importantly, news reports indicate that Baumgartner may be retiring from extreme stunts.

"I'm retired from the daredevil business," he said after the event. "I want to find a nice decent job as a helicopter pilot. I'll fight fires and rescue people. No e-mails, no phone calls."

  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
You Might Also Like...
See It, Share It
PHOTO: Firefighters rescue a woman who got stuck in a chimney in Thousand Oaks, Calif.
Ventura County Fire Department
PHOTO: Apple Pay is demonstrated at Apple headquarters on Oct. 16, 2014 in Cupertino, Calif.
Marcio Jose Sanchez/AP Photo
PHOTO: Up in Ash: Mount Sinabung Erupting
Tibt Nangin/Anadolu Agency/Getty Images
PHOTO: Defendant Jodi Arias testifies about killing Travis Alexander in 2008 during her murder trial in Phoenix, Feb. 20, 2013.
Charlie Leight/The Arizona Republic/AP Photo
PHOTO: Kim Kardashian, Kanye West, their daughter North West and Delphine Arnault attend the Givenchy show as part of the Paris Fashion Week Womenswear Spring/Summer 2015, Sept. 28, 2014 in Paris.
Bertrand Rindoff Petroff/French Select/Getty Images