Imagine what life was like before Google. Worse yet, imagine if there were no Google and we had to look up everything on BackRub. That's right. Before Sergey Brin and Larry Page called their baby Google, they gave it the uniquely inapt name BackRub.
We often scratch our heads at the whacky names served up by corporate America but picking a good name is not as easy as it seems. Companies must communicate a lot of different messages with a name, explaining with a short string of letters whether...Full Story