Inside Whole Foods' Socially Conscious, Profitable Business

If you have never been inside of a Whole Foods or never understood the cult-like devotion of its customers, the first thing that catches your eye is the array of vibrant colors. If you squint, the produce department resembles an edible Monet -- mountains of juicy red tomatoes, brilliantly green zucchini, bright yellow squash, plump plums, green asparagus stalks, and so on. Inside a Whole Foods produce section. Credit: ABC This is not by accident. The Whole Foods aesthetic starts long before...Full Story