The Butterfly Effect, Coated In Oil

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So you might as well get used to it–no one can do much in the short term about the high price of gasoline. But you the consumer can do something to protect yourself against it, and that's really your only sane course of action. Forget about promises of lower prices, and stop worrying about who does what to whom somewhere in the Gulf. Oil is a matter of macro concern but your finances involve very micro considerations. Pick a day or two a week where you simply keep your credit card in your purse or wallet. Save money wherever you can, but save oil everywhere you can. Replace the SUV with a hybrid when your lease expires or you get ready to replace the gas guzzler. Turn down the heat, turn off the lights, and curtail the buying of things that come packaged in plastics produced with petroleum. Can you imagine what would happen if we all decided to flap our wallets shut more often? After all, the butterfly effect goes both ways.

This work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Adam Levin is chairman and cofounder of Credit.com and Identity Theft 911. His experience as former director of the New Jersey Division of Consumer Affairs gives him unique insight into consumer privacy, legislation and financial advocacy. He is a nationally recognized expert on identity theft and credit.

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