Hicks' style as a model caught the eye of designer Ralph Lauren and those at Italian shoe and leather goods line, Tod's. She most recently modeled for Tod's fall 2011 campaign.
"I turned up on the set and they said, 'You are the oldest model we have ever had,'" she told WWD, in a "hilariously bad Italian accent."
No matter if it is modeling or licensing, Briscoe said Hicks, 43, is "passionate" about her work -- from the "minutest detail to the big picture."
"She doesn't just place her name on something and expect checks to roll in," Briscoe said.
Hicks draws on Caribbean island flora, what she calls "classic West Indian style" and her English heritage to inspire her Crabtree & Evelyn collection, which includes eau de toilette, bath salts, shower gel, among other products.
Hicks' mother, Pamela, was the daughter of Countess Mountbatten of Burma and a bridesmaid to Queen Elizabeth. After many degrees of separation, Hicks is actually in the line of succession to the British throne.
"My mother reminds me, 'You are a part of history,' " Hicks told The New York Times. "It's only 30 years later that you think, 'I rode in a gilt carriage drawn by horses.'"
Prince Charles even granted Hicks' Spider Lily Body Collection the Royal Warrant, which indicates that a member of the royal household has used a product.
When asked if a connection to the royal family or royal wedding "hysteria" will give a boost to sales of India's jewelry line, Hudson said, "The market is savvy enough to distinguish between quality and hype when it comes to luxury at a higher price point."
"That said, the line does have a distinct and well-executed focus," Hudson said, saying the collection has "original design merit." It is a small first effort, but it is fresh effort that has the potential to resonate with a large cross-section of women."
Briscoe said the shapes and textures of Hicks' jewelry line seem reminiscent of Hicks' island life.
"It's nice to see she's keeping true to her lifestyle on the island," Briscoe said.