The highly-anticipated announcement sent shares of Apple (AAPL) down as the tech company announced the glass and aluminum iPhone 5.
Because the build-up and this summer's speculation over the phone was already built into the stock price, shares were trading up around the 1 P.M. announcement by 0.5 percent to $663.60, only to later drop slightly.
Apple's stock closed up 1.4 percent to $669.79 at the end of Wednesday.
Slideshow: Photos of the iPhone 5
Before showing photos of the new...Full Story