Jeremy Lin: Basketball Star and Business Sensation

Jeremy Lin is no longer just a basketball sensation. The New York Knicks star also has become a global business phenomenon. Thanks to Lin's fairy tale February, ratings of Knicks television broadcasts have soared 70 percent, and the publicly traded stock of Madison Square Garden has hit a 52-week high. Lin's T-shirt is now the No. 1 seller on NBA.com, and arenas around the NBA are selling out tickets to Knicks games. That is just the beginning. Nike will soon roll out a new promotional...Full Story
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