Jeremy Lin is no longer just a basketball sensation. The New York Knicks star also has become a global business phenomenon.
Thanks to Lin's fairy tale February, ratings of Knicks television broadcasts have soared 70 percent, and the publicly traded stock of Madison Square Garden has hit a 52-week high. Lin's T-shirt is now the No. 1 seller on NBA.com, and arenas around the NBA are selling out tickets to Knicks games.
That is just the beginning. Nike will soon roll out a new promotional...Full Story