Jordan Sneaker Dispute Spotlights College Sponsorship Business

How important is a college freshman's footwear to his university? If the college is the University of Central Florida and the freshman is Marcus Jordan, the answer is very. Jordan, the son of NBA legend Michael Jordan, has made waves by declaring he wants to wear his father's namesake Air Jordan sneakers, made by Nike, instead of the Adidas shoes mandated by a sponsorship deal between UCF and the Germany-based company. Whether Jordan will be able to follow through on his preference remains...Full Story
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