What Kids Know: McDonald's, Toyota, Disney

Alexandra Noailles' son doesn't want just toys. Julien covets merchandise from the animated film "Cars" and Nintendo's Wii video game system. When it comes to yogurt, he opts for Dannon's Danimals. And when he wants fast food, more often than not it's McDonald's that he asks for. Barely five years-old, Julien has developed some pretty specific brand preferences. "I figure he just picks it up in commercials," Noailles, of Peekskill, N.Y., said. For years, understanding brands and logos was...Full Story
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