The Usrys' old appliances from G.E. and alternatives from Sub-Zero, Wolf and Viking cost plenty. The Sub-Zero fridge alone retails for over $8,500, and the Viking stove from Mississippi costs nearly $3,000. The Wolf microwave costs $500, a high-quality product but at a cost far higher than imports.
And while high-end appliances may not be within reach for all Americans, each sale makes a difference for American workers. In Greenwood, Mississippi, the success of Viking has helped revitalize a poverty-stricken town. Besides making stoves, ovens and other appliances, the company has opened a hotel and a restaurant, helping to draw tourists.
"Viking saved Greenwood, because Viking decided to stay here with us," said Bridgette Matthews, who has worked for the company for nine years.