McDonald's Accused of Being Cheap Toward Its Charitable Arm

While White's general opinion is that a corporation should provide at least 5 percent of its net profits for its charitable activities, he said it is important to understand that a "corporation is in the business of making money and there's nothing sinister about that."

"They are a profit-making company and they should be," White said. "That's what their shareholders buy into."

However, White says that if a company is going to make a point of publicizing its charitable giving as part of its business, it then has a responsibility beyond just the shareholders.

The report's author, Michele Simon, is an attorney and wrote, "Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back." Besides her group, Eat Drink Politics, and Corporate Accountability International, another funder of the report is the Small Planet Fund, which says on its website that it supports "citizen-led solutions to hunger, poverty, and environmental devastation around the world."

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