Oprah Winfrey Deal With Procter & Gamble May Rock Old Advertising Model

The Oprah Winfrey Network, the 50/50 joint venture between Oprah Winfrey's Harpo Inc. and Discovery Communications, announced last week it had secured a significant commitment from Procter & Gamble, the world's largest advertiser. P&G, the manufacturer of dozens of household name brands like Tide, Crest, Tampax and Pampers, committed to a deal reportedly worth more than $100 million over three years. The agreement, which includes the purchase of time and integration into programming, is...Full Story
Commenting on this article is closed.