People of Walmart Pokes Fun at Shoppers, but Will it Hurt Sales?

"We get lot of criticism that we are poking fun at the lower class," Kipple added. "And, may that be the case that most of the people on there are lower class? Maybe. But that just seems like an overgeneralization of Wal-Mart and not really our site."

Wal-Mart spokesman David Tovar declined to comment saying in an e-mail that it "doesn't seem like it's news that there's a website that allows people to post photos on it."

Joseph Jaffe, president of crayon, a marketing consulting company, said there is nothing that Wal-Mart can say or do about the site.

"Can they endorse it? No way," he said. "Can they laugh at it? No way.

"Any time somebody is laughing at another person it is demeaning," he added, but he said Wal-Mart is "dammed if they do or dammed if they don't" say anything about the site.

This not the first site -- and probably not the last -- to take shots at Wal-Mart. Most have however focused on labor disputes or bad experiences with the retail giant. This site has a more viral appeal because for some it makes you laugh and want to share it with friends.

But given Wal-Mart's size, such customers being spotted is not shocking. The company is, after all, the world's largest retailer.

"Let's face it, if there is any company in this country that caters to America, it's Wal-Mart. So you are going to see everybody," Jaffe said. "By the law of averages, you are going to see some ridiculous looking people."