Planters Nuts
  • Pumpkin Overload

    Not since Linus pulled an all-nighter to see the Great Pumpkin has there been this much anticipation over a gourd. But this year, there are so many new pumpkin products, you can almost fill a pumpkin patch, and pumpkin has become a big business opportunity. This fall, Planters released Pumpkin Spice Almonds, which go for about $5 for a 23oz can.
    Planters Nuts
  • Pumpkin Overload

    Every fall, Starbucks whips the nation into a frenzy over its signature fall espresso drink: The pumpkin spice latte, which costs about $4 a cup. It's gotten so intense, there was even a recent bidding war on eBay for the special pumpkin latte sauce, which gives the drink its seasonal flavor.
    Victor J. Blue/Bloomberg/Getty Images | Starbucks Coffee
  • Pumpkin Overload

    Pumpkin is cropping up more in the grocery store aisle, such as McCann's pumpkin spice-flavored Irish oatmeal, prices vary. "We've seen pumpkin mentions on chain restaurants up 38 percent over the past two years," said David Henkes, vice president of Technomic, Inc., and food industry trendwatcher. "We have never seen so many pumpkin offerings, both in restaurants and in grocery stores."
    McCain's Irish Oatmeal
  • Pumpkin Overload

    This year saw the debut of pumpkin at the breakfast table in the form of pumpkin spice Eggo waffles, pumpkin pie Pop Tarts and don't forget the Philadelphia pumpkin spice cream cheese for those Thomas' pumpkin spice bagels.
    Courtesy of Kelloggs/Kraft/Thomas
  • Pumpkin Overload

    Stan Frankenthaller, the executive chef at Dunkin Donuts, may be to blame for helping to feed the pumpkin craze. "We added four new pumpkin menu items this year alone," he told "Nightline. "We started years ago with just the donut and of course the munchkin. We added muffins, then we added two pumpkin lattes. We sell a lot of bagels, so we have pumpkin cream cheese, it just goes on and on."
    ABC News/Jake Whitman
  • Pumpkin Overload

    Turns out marketing pumpkin is about selling a feeling, like gathering around the fire to roast Kraft's Jet-Puffed Pumpkin SpiceMallows, prices vary. "You know the cool nights, the fireplace, all those sorts of things that are about the autumn, pumpkin is a big part of it," Stan Frankenthaller said. "It kind of signals to the consumer that now it's time."
    Courtesy of Kraft
  • Pumpkin Overload

    How about cracking open some cold pumpkin beers with your buds? Sam Adams Brewery manager Jennifer Glanville told "Nightline" they use actual pumpkins to make their pumpkin-flavored brews. "In the 'Harvest Pumpkin,' we have 17 pounds, and in the 'Fat Jack,' we have 24, per barrel," she said. "That's a lot of pumpkin." Prices vary.
    ABC News/Jake Whitman
  • Pumpkin Overload

    Not a pumpkin beer drinker? There is always pumpkin pie vodka. Pinnacle, the vodka company known for its dessert-esqe flavors, including cookie dough and whipped cream, offers this autumnal liquor option for $12.99 for a 750ml bottle.
    Courtesy of Pinnacle
  • Pumpkin Overload

    Part of the pumpkin product allure is that they are sold for a limited time. Pringles has pumpkin pie spice potato crisps for this fall only at Walmart for $1.79 per can. "Any time there is the perception of scarcity, consumers are going to go for it," David Henkes said. "If it's only around for a certain amount of time, consumers are going to grab for that, because next time it might be gone."
    Courtesy of Pringles
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