Racy Texas Restaurant Chain Trademarks 'Breastaurant' Term

Share
Copy

"I think being a great breastaurant goes hand in hand with being a great sports bar," Lorito said. "I think the atmosphere that that creates gives us an advantage over any other of our competitors."

The Arizona-based breastaurant, the Tilted Kilt, with its obvious Scottish theme, has nearly 80 locations nationwide with 12 more on the way.

"I mean, the girls are wearing a uniform which is appealing to the average guy but, again, it is very classy and clean-cut, as opposed to other competitors' of ours," said Nirav Patel, the owner of a Tilted Kilt in Hoboken, N.J.

The appeal for many is in the price: The average breastaurant meal costs $12.

Hooters, with more than 400 restaurants, dwarfs the competition but is clearly sagging. It has closed 35 locations in the last three years. Many former customers who used to give a hoot say the eye-popping staples that brought them into Hooters suddenly went flat.

But Hooters is fighting back, now pumping up all of its locations with a sleek new decor and expanded, healthier menus. Plus, there's a new target customer in mind: Women.

It's a group the competition also is wooing. Canz said only 65 percent of its customers are men.

"It's not necessarily salads for women," Neisser said. "It's finding what a 24-year-old or 25 [-year-old] would consider really fun and a cool place for them to go."

In a statement last month to ABC News, Hoosters said, "The restaurant model that others have dubbed 'breastaurants' is a moniker too shallow to define Hooters."

ABC News' Alexis Shaw contributed to this report

Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
A Gilchrist county sheriffs car sits at the end of a trailer home where 7 members of a family were slain by their grandfather in Bell, FL, Thursday, Sept., 18, 2014. The grandfather, Don Spirit, pictured, also killed himself.
Phil Sandlin/AP Photo | Gilchrist County Sheriffs Office
PHOTO:
St. Andre Bessette Catholic Church in Ecorse Michigan
PHOTO: Right, Baltimore Ravens running back Ray Rice and NFL Commissioner Roger Goodell are seen in this file photo.
Sean Gardner/Reuters|David Goldman/AP Photo