Tiger Tries to Change His Stripes

I predict Tiger will be back. New Tiger will be changed like Moses after the mountain experience. He will better understand his mortality and his place in the world. He will savor his time on the field of play and recognize it is a blessing and a privilege. He will be a better endorser because he will no longer be invincible, and that will make his success even more appreciated and revered.

The work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Larry Woodard is president and CEO of Vigilante, a New York-based advertising agency that develops consumer-centric advertising campaigns. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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