Is the 'Lipstick Effect' Rooted in Evolutionary Psychology?

A group of psychologists have added a twist to the so-called "lipstick effect," the idea that women will buy less-expensive luxury goods in hard economic times, saying women spend more on beauty products to increase their attractiveness when there are fewer "high-quality men in a woman's mating pool." But at least one economist questions whether the finding has less to do with human nature and more with over-generalizing gender stereotypes. The researchers, which included professors from...Full Story
Commenting on this article is closed.