Struggling to re-invent themselves, middle-market restaurants are tweaking menus, cutting prices and sprucing up decor. Even successful chains like Olive Garden are undergoing makeovers. Their goal: to win back customers shell-shocked by recession, reluctant to spend money or lost to new competitors.
"Starting in the 1980s, Olive Garden and Outback Steakhouse pretty much defined casual dining," explains Christopher Muller, dean of Boston University's School of Hospitality. "They found a niche...Full Story