Ronald McDonald Fallout: What Role Does Advertising Have in Childhood Obesity?

I think the company should acknowledge the influence Ronald has and pledge to act in a more responsible way to help attack the problem. They are not the sole cause, nor can they be the sole cure. But the one thing corporations seem to lack is common sense. Advertisers have a responsibility and they need to own up to it -- if only because when your customer base diminishes then so will your profits.

As obesity in children increases, marketers and their agencies have to be responsible in the same way as parents and schools do. Ronald McDonald, The Burger King and Charles Barkley (Taco Bell) all need to pull it back a few notches before we've crippled a generation with serious, preventable health issues by chasing incremental dollars.

This work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Larry D. Woodard is president and CEO of Graham Stanley Advertising, a full-service advertising agency based in New York City. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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