Royal Baby: Tourism & Merchandise Bonanza


Possibilities abound, says Richard Cope, director of trends for global market research firm Mintel, for the royal birth to work to England's economic advantage—in increased spending by tourists, but in domestic sales as well. "These kinds of events raise people's sense of pride," he tells the A.P.. It makes them enjoy being British, he says, and thus more likely to buy things that reinforce their national identity.

Could a baby really throw off $400 million? You're divine right, say experts. That's because there was no closure of UK businesses or financial markets to mark the little nipper's advent. The economy took no hit but just kept humming along. By contrast, holidays were decreed for both the royal wedding in 2011 and the Queen's Diamond Jubilee in 2012.

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