"In any other company, Rebekah Brooks would be fired," said Ellison. "He was willing to sacrifice an entire newspaper of jobs for one job—her job. Rupert Murdoch is incredibly loyal to people who are loyal to him." She added that Murdoch "talks about Rebekah as the daughter he never had—although he has four daughters."
Murdoch's legendary acumen may be reflected in the anonymous acquisition earlier this week of the domain name Sun on Sunday, suggesting a scenario of The News of the World is Dead, Long Live the Sun on Sunday. "It's more a rebranding of the News of the World than a closure of the News of the World," said Ellison.
"It's a huge market that you won't want to lose," said Clifford. Salvaging the Sunday news empire and warding off harm to his global media empire will be Murdoch's "biggest battle yet," he said. "But if anyone was going to come through something like this, he's the one you would pick."