Hunting and Shooting Industry Targets Women for the 'Sarah Palin Effect'

As the key household decision makers, women are increasingly the target of marketing efforts from the food, clothing and health industries. The gun and hunting industry, formerly a man's domain, is no longer the exception. More women than men took up hunting in the United States in 2009, according to the National Sporting Goods Association. Total hunters in the United States decreased by .05 percent, but the number of female hunters increased 5.4 percent, which led to 163,000 new hunters....Full Story
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