"I don't think of the gigolos as sex workers or prostitutes at all," Smith said. "They certainly don't feel like that. I think with women there's so much other stuff before the physical, all the talking... Makes it a different sort of date than if it was a man client with a woman professional."
Smith said dating these "professionals," as she called them, helped her get over the grief she felt after her fertility treatments ended tragically.
"I don't know why, maybe because I'm a single woman and I went through the loss alone, and I didn't have that husband in bed at night to hold you when you're just bawling your heart out because of this loss. I don't know why but for whatever reason the gigolos helped through all of that. That right there you can't put a price tag on It's worth everything," Smith said.
These dates even became an incentive for her to lose weight. Smith said she rewards herself with a date every time she loses around 10 pounds.
"Since I've added gigolos to the weight loss plan, I've lost 27 inches," she said. "My first date, I was wearing a size 28 dress. I'm an 18 now."
James recently recruited Shawn, a former stripper, from a modeling website. "Nightline" tagged along on one of Shawn's dates at a Vegas hotel with one of the company's "regulars."
When asked what clients are looking for when they hire male escorts, Shawn said, "Sometimes they are just lonely… Sometimes they just need to feel like somebody cares about them. Sometimes they're just out of a bad relationship, bad divorce, sometimes it's their birthday, sometimes they just have too much money and want to blow it."
For four hours and about $1,000, Shawn wined and dined the client.
"I showed her back up to her room and um gave her a good massage with my hands and then time was up already time to go," he said, "I'm just being a gentleman and what happens in Vegas and I'm in Vegas. So I have to stay in Vegas and so do our stories and our secrets."