The next time you take your weekly trip to the grocery store, take a look around you. It turns out all of the minute details -- the fresh flowers greeting you in the entrance, the shining vegetables on the tables -- may all be ploys by the supermarket to get you to spend more than you thought you would.
"We're priming the shopper to tune in to a kind of experience," said Liz Crawford, author of "The Shopper Economy." "It's fall, it's a farmer's market. ... We're here at the farm stand."