Silicon Valley Matchmaker Finds Love for Brainiac Bachelors

PHOTO: Linx Dating founder Amy Andersen said she launched her matchmaking business to help Silicon Valley men connect with women in the San Francisco Bay-area.
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On paper, Sundar Iyer seems like quite a catch.

He has a doctorate in computer science from Stanford. His second company sold when he was just 28 years old. His interests include ballroom dancing, standup comedy and recreational math.

So the ladies of Northern California must be lining up around the block to swoon over his intellect, dream about having children with him and splitting up the stock, right? But Iyer says not so much.

"I've tried Match.com, I've tried eHarmony," he said. "It's hard to find people you can really relate to."

And there's others like Iyer. Silicon Valley may be the most recession-proof corner of the country, packed with brainiac billionaires, but the Revenge of the Nerds won't truly be complete until these guys can find love.

And that is where self-made matchmaker Amy Andersen comes in.

"I think when people initially visualize that Silicon Valley guy, they're really picturing these mini Bill Gateses running around with coke bottle glasses and maybe pocket protectors, just totally clueless around women, and there is definitely some of those, let's be honest here," she said.

About a dozen years ago, Andersen said she realized that the dotcom boom in Silicon Valley created a lot of very successful and very lonely men. Meanwhile, nearby San Francisco was crawling with smart, attractive and single women. So Andersen launched Linx Dating in 2003 to bring the two groups together.

"I find a lot of the guys in Silicon Valley can be so exceptional on paper. These guys have been absolutely rock stars in their academic careers. Professionally, they've sold companies. They are just going incredible places. And when they come into my office, I often see this deep insecurity, especially in landing or trying to pick up and attract a beautiful woman. It's very hard for them," she said.

Andersen started out beta-testing her idea on her friends and researching dating advice. Almost a decade later, Linx Dating has grown into a prosperous business with more than 1,000 paying clients, according to the company's website.

But Andersen's services don't come cheap. Packages start out around $1,000 and go up to the VIP level with a hefty price tag of $50,000, which includes wardrobe consultations and date coaching, Andersen said.

"For instance, he might show up for a first date in a really shiny sports car. And that's really great and all, but the wrong woman is going to end up with him for the wrong reasons. My advice for these guys, and it's happened so many times, is to rent a car. Borrow your buddy's Prius or Honda. And if you're with the right woman, she will be with you for the right reasons, and not the wrong ones," she said.

For his part Iyer says he signed up with Linx not for coaching, but for introductions to women he might not otherwise meet in the male-centric Valley.

When Andersen meets with clients, she has them fill out a vast and deeply personal questionnaire, which includes such questions as "rate your physical appearance on a scale of 1 to 10. She then works to build their confidence and match them up on dates.

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