A 1936 Mercedes-Benz 540K Special Roadster once owned by German Baroness Gisela von Krieger was auctioned by Gooding & Company on Aug. 19, 2012 for $11.77 million. In 2011, the company set a record after selling a 1957 Ferrari for $16.4 million at the same Pebble Beach Auction. (Mathieu Heurtault/Gooding & Company)