Reality television star Nicole Richie launched "Nicole Richie for Impulse" sold exclusively at Macy's beginning Sept. 12, 2012. Richie is no novice to fashion. In 2007, she launched a jewelry line called House of Harlow 1960. In 2009, she collaborated with maternity store, A Pea in the Pod, for a maternity line. Two years later, she launched a clothing line, Winter Kate, named after her two kids. (Business Wire/Macy's)