Says Lisa Herdman, associate director of network programming at Honda ad agency RPA: "Our goals were the same. NBC needed people to see their shows, and we needed people to see that the new Accord was coming. So why not do it together instead of fighting each other (for viewers' attention)?"
NEW AND NOTABLE
The ultimate socially responsible snack has arrived. Cookies from Boston-based Lovely Liz are certified organic by the Northeast Organic Farmers Association, certified Fair Trade by TransFair USA and, yes, certified vegan by Vegan Action.
Not to mention that they're trans-fat-free.
It's still a guilty pleasure when it comes to calories, however. One serving (a half-cookie) of Peanut Butter Classics: 210 calories.
Battling for brides.
Watch your buttoned-up back, David's Bridal (and Vera Wang, for that matter). New rivals are crowding the lucrative wedding dress aisle.
Disney's new "Princess" line lets blushing brides look like maidens such as Sleeping Beauty, Cinderella and Snow White.
And for the not-so-blushing brides, maternity brands A Pea in the Pod and Mimi Maternity have entered the matrimonial market with dresses for taking that baby bump down the aisle in style.
Kiss and sell.
Classic rock band Kiss has licensed its name for everything from condoms to coffins. Now the face-painted rock band is trying out to a young generation of aspiring glam-rockers.
They were in New York City last week to help Hasbro launch a $69 Power Tour electric guitar for young kids and are in talks with Hasbro's Tiger Electronics for a Kiss-branded version. Also under discussion: a Kiss version of the Tiger's i-Dog dancing speakers for iPods.
"There's no limit to what we can do — but you also don't want to flood the marketplace," Kiss frontman Gene Simmons says.
Tiger already uses the band's 1975 Rock and Roll All Nite on its musical toothbrush that's sold 3 million since hitting shelves in February. Now, Kiss members Simmons and Paul Stanley will join teeny boppers Miley Cyrus and Corbin Bleu in new ads beginning Oct. 6 for the $10 Tooth Tunes brush.
Still teaching on YouTube.
A sure way to make your ad a YouTube hit: Kill it.
Regional burger chains Carl's Jr. and Hardee's saw the light last week when Hardee's killed and Carl's greatly modified "Flat Buns" — a naughty TV spot for their new Patty Melt on a flat bun.
The ad featured a sexy teacher in a pencil skirt gyrating to a rap by her pumped-up class celebrating flat booty. The back-to-school season ad drew howls from teachers and their unions.
"We intended it to be a humorous, music-video parody," says Brad Haley, the chain's marketing chief. "But it wasn't playing the way it was intended for a large group of people — including educators. It was designed to be funny, not insulting."
This is, however, the company that gave the world the commercial featuring a lot of Paris Hilton giving herself and her Bentley a soapy, sultry wash.
"We don't push the envelope with every single ad we do," Haley says. The chain is simply targeting males 18 to 34, he says. "We call them young, hungry guys."
Hungry for what? "Burgers," he says.
Good, clean ads.