TV advertisers, networks try more ways to snag viewers

A survey just confirmed what most workers already know: Office gift swaps are as much fun as unjamming the office copier. More than 30% of folks who have received gifts from a co-worker just throw them out, according to a phone poll of more than 1,000 people commissioned by Time Inc.'s magazine subscription company Giftscriptions. Some 20% of respondents said they've received an "inappropriate" gift from a co-worker. (Giftscriptions, unfortunately, didn't press for details.) Our advice: Skip the Secret Santa swap and spend the money on after-work drinks — co-workers optional.

Super Bowl ad watch:

As of Friday, Fox had just one 30-second slot left in its Super Bowl XLII ad inventory. A-B, Frito-Lay, and Bridgestone Firestone (which is also the halftime show sponsor) are among the advertisers that paid up to $2.7 million for each 30-second spot. Fox had 58 commercial slots available for the Feb. 3 game.

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