Tell us your '07 ad faves; advertisers wait and see on Imus
— -- NEW & NOTABLE
We want you to give us some ad-itude
Love those Geico cavemen commercials? Or do those Neanderthals make you crazy?
Tell us your most memorable TV and online commercials for 2007 in the categories below. To leave picks and see others, go to reporter Laura Petrecca's page and click on the "Leave me a message button." You must be logged in to give us your choices. Not a member of the USA TODAY community? You can register at several places on the site, including at the top of the comments section or at the upper right corner of this page.
We'll take your selections, talk to ad pros, add a dash of our sentiments and run the results this month.
The ad categories:
•Funniest •Most offensive •Made me want to buy now •Best use of music •Best special effects •Best "green" eco-oriented ad •Made me misty-eyed •Best character/spokesperson •Online ad so good I e-mailed it •Best ad of the year
Back on the air.
Many major former advertisers, such as General Motors, are taking a wait-and-see stance on Don Imus. But when the embattled shock jock returns to radio today from a new base at New York's WABC, the first ad will be for Hackensack (N.J.) University Medical Center. It was a regular on Imus' former CBS Radio and MSNBC show before he was fired for comments about the Rutgers University women's basketball team.
Imus has had close ties with the hospital and raised money for children's treatment and research.
By Laura Petrecca, Theresa Howard and Bruce Horovitz
ASK THE AD TEAM
Q: H&M did a "Summer of Surf" ad campaign this year that included many billboards and print ads. Can you tell me the photographer and/or the ad agency responsible?
A: While most marketers hire agencies, fashion retailer H&M opts to make its ads in-house. Its ad group is known as Red Room and is based at the headquarters in Stockholm. The group hires top fashion photographers and designers for its seasonal ad campaigns.
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