9) About 36.4 million people saw Taylor Hicks win the American Idol finale in 2006. For 2007 the finale audience will be:
a) Down 5% or less; b) Down more than 5%; c) The same (rounded to one decimal point); d) Up 5% or less; e) Up more than 5%.
10) As DVRs become popular and more people watch shows on their own schedule, what will major broadcast networks and advertisers count in determining who watches a TV show?
a) Live-only viewing, same as now; b) Live plus same-day DVR playback; c) Live plus three-day playback; d) Live plus four-day playback; e) Live plus seven-day playback; f) Something else.
11) Which of these changes will Washington lawmakers or regulators approve this year?
a) Internet providers can't favor some websites over others; b) Cable and satellite companies must let customers subscribe to channels individually; c) Companies can own a newspaper and TV station in the same market; d) The ceiling on the number of TV and/or radio stations a company can own in a market will be raised; e) More than one; f) None.
12) The Wall Street Journal is undergoing a major redesign in January, shrinking the width of its pages to 12 inches from 15 inches. What will happen to average weekday circulation of the newspaper in the six months ending in September?
a) It will rise from the current 2.04 million (figure includes online edition); b) It will fall less than 1%; c) It will fall at least 1%, but less than 2%; d) It will fall at least 2%, but less than 3%; e) It will fall 3% or more.
13) Which of these companies will be bought?
a) Imax; b) Lionsgate; c) TiVo; d) 4Kids Entertainment; e) World Wrestling Entertainment; f) More than one; g) None.
14) Big changes are taking place in cable programming. Which stock will appreciate most in 2007 (as of Dec. 1)?
a) Crown Media Holdings (Hallmark Channel); b) Discovery Holdings; c) New Frontier (pay-per-view and VOD adult entertainment); d) Outdoor Channel Holdings; e) Viacom.
15) Which of these unconventional sports stocks will appreciate most in 2007 (as of Dec. 1)?
a) AVP (pro beach volleyball); b) International Fight League (mixed martial arts); c) United States Basketball League (pro basketball); d) World Wrestling Entertainment.
Tiebreaker counts only in case of a tie for winner:Scholastic sold about 6.9 million copies of Harry Potter and the Half-Blood Prince in the first 24 hours of its release in July 2005 — up from 5 million for the previous book released in July 2003.
How many copies of the seventh and final volume in the series, Harry Potter and the Deathly Hallows, will be sold in the first 24 hours?
(Put "0" if you think it won't make it to bookstores this year.)
What the experts predict:
Marla Backer (Research Associates):1-e; 2-b; 3-c; 4-c; 5-g; 6-d; 7-d; 8-a; 9-d; 10-a; 11-f; 12-b; 13-g; 14-a; 15-b; TB: 8.0 million.
Mark Greenberg (AIM Capital Management):1-e; 2-c; 3-d; 4-d; 5-e; 6-d; 7-d; 8-f; 9-e; 10-c; 11-f; 12-c; 13-g; 14-e; 15-d; TB: 6.0 million.
Richard Greenfield (Pali Research):1-f; 2-c; 3-d; 4-d; 5-f; 6-d; 7-d; 8-b; 9-e; 10-e; 11-f; 12-c; 13-g; 14-e; 15-d; TB: 7.5 million.
Hal Vogel (Vogel Capital Management):1-b; 2-b; 3-c; 4-d; 5-d; 6-c; 7-d; 8-b; 9-b; 10-c; 11-f; 12-a; 13-g; 14-b; 15-b; TB: 7.1 million.
Tom Wolzien (Wolzien LLC):1-f; 2-c; 3-d; 4-d; 5-f; 6-e; 7-e; 8-f; 9-d; 10-b; 11-f; 12-b; 13-f; 14-NA; 15-NA; TB: 8.4 million.
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