It seems as if the two ads by the Diamond Trading Co. were noticed this holiday season — if not for the dazzling diamond necklaces they were trying to sell, then at least for the music.
In the traffic light ad, Landon Pigg, 24, sings "I'm falling for you" as snow falls down. The song, a single released in November, is Falling in Love at a Coffee Shop. The necklace is apparently such a hit that couple doesn't notice that the traffic light turn green. An aerial shot shows taxis driving around their car.
In the other ad, a woman wakes up in the morning as her husband gently places the necklace on her chest. The song is How Can I Tell You? The track, originally by Cat Stevens, is performed in the commercial by Charlyn "Chan" Marshall, 35, also known as Cat Power.
Have a question on TV, print or online advertising? Go to media.usatoday.com, click on "Ask the Ad Team."
Pimp my flush.
One lucky queen will get a new throne this spring — a bathroom throne that is. To woo the gender that most frequently makes plumbing service calls, Roto-Rooter is launching a "Pimped Out Powder Room" sweepstakes. From Jan. 22 to April 1, visitors to rotorooter.com can register for a chance to win a remodeled bathroom worth $5,000 that comes with a new toilet, pedicure footbath, heated towel rack, flat-screen TV and DVD player. The winner will be crowned on April 25, National Plumber's Day.
Wonder what the forecast is for your love life on Valentine's Day? The company that makes Sweethearts treats makes some predictions with new sayings on the heart-shaped candy: Sun Shine, In a Fog, Chill Out and Heat Wave.
The expressions highlight the "unpredictability of day-to-day change of weather and people's love lives," explains Lory Zimbalatti, marketing manager at New England Confectionery.
What happens when one publicity stunt piggybacks another? In Manhattan, they both win. Earlier this month, Time Square's infamous Naked Cowboy (Robert Burck), who strums guitar tunes in his briefs for baffled tourists, suddenly found himself with a warm coat on his bare shoulders.
The coat landed courtesy of Freddie Stollmack, founder of Weatherproof Garment, who was aiming for free PR for his $185 Ultra Tech men's jacket. Stollmack declines to say who he'll put under wraps next. How about Donald Trump's hair?
Big Game hunting.
Looking for bang for your Super Bowl ad buck? Feature an unlikely celebrity in a creative ad, then reveal the punch line before the game, advises Jim Nail, chief strategy and marketing officer at buzz-tracking company Cymfony.
That strategy paid off last year for Nationwide Mutual Insurance, which featured Britney Spears' ex, Kevin Federline, in its ad. The insurer let the world know K-Fed was on board in mid-January, then posted the ad online a week before the game. According to Cymfony, K-Fed beat other Super Bowl ad stars such as Sheryl Crow (Revlon) rev and Jessica Simpson (a pregame spot for Pizza Hut) yum to get the most positive buzz in newspapers, on TV and across the Web.
Among this year's ads, Nail says a possible Justin Timberlake Pepsi ad already is getting a boatload of buzz.
Pepsi hasn't made it official that he's in, but fans seem to be salivating over what would be JT's first Big Game appearance since his pivotal role in Janet Jackson's "wardrobe malfunction" in the 2004 halftime.
Reebok's Super Bowl hit.