Basketball all-star Dwyane Wade can't get Charles Barkley off his case. No matter where Wade goes, Barkley finds him on his cellphone. Problem: The ad goes on for 60 seconds instead of 30. Ad Meter panelists wanted to hang up on it. So did USA TODAY reader Richard Shapiro of Tampa, who said that the ad "made it very clear to me NOT to get a T-Mobile phone."
No. 38: Will Ferrell, Bud Light
Will Ferrell was a hit on Saturday Night Live. Ditto for his string of films, including Blades of Glory and Talladega Nights. In this Bud Light commercial, however, based on his character in his upcoming basketball flick, Semi-Pro, Ferrell shot an air ball with the Ad Meter panel.
No. 44: Carmen Electra, Ice Breakers
Carmen Electra apparently is supposed to be funny in this poorly ranked spot in which a fan impresses her (and upsets her bodyguards) by offering her some Ice Breakers Ice Cubes gum. He is wrestled to the ground for his troubles.
The Ad Meter panelists were less impressed — and forgot to laugh. Maybe they could find some comic relief in her Carmen Electra's Aerobic Striptease exercise videos.
No. 48: Danica Patrick, GoDaddy.com
Race car driver Danica Patrick may have crashed and burned what seemed a promising ad career by showing up in this oh-so-tacky Go Daddy commercial — actually a promo to go online for the even tackier "real" ad rejected by Fox. She unzips the top of her racing suit, hinting there's more online. There's not — only a tasteless joke involving a live rodent. Wave her off the track.
Some of the faces in the crowd
No. 8: Missy Elliott, Diet Pepsi Max. The singer led a celeb-filled cast, including LL Cool J, Macy Gray and Busta Rhymes. The premise: Diet Pepsi Max, with ginseng and extra caffeine, cures nodding off. The ad, with its pumping dance track (What is Love), perked up Ad Meter panelists.
No. 9: Faux Ugly Betty: Planters. Christa Woomer, 32, is not America Ferrera of Ugly Betty, but the reference was clear. The mono-browed faux-Betty who sent lads swooning to the tune of Can't Take My Eyes Off You also outsmarted the beautiful people. "Pretty girls have their place," she says, "but it's wonderful to show a little less glamorous character. Most of us don't look like Victoria's Secret models." They can, however, finish 14 spots higher in Ad Meter than a real one.
No. 12: Carlos Mencia, Bud Light. Mencia is the famous face, but his co-stars steal the ad as immigrants he tutors in picking up women.
No. 18: Chester Pitts, National Football League. It was an ad for the self-promoting NFL, but this endearing story of a grocery bagger becoming an NFL star scored at least a field goal in Ad Meter.
No. 29: Bill Frist/James Carville, Coca-Cola. Coke figured election-minded viewers would love seeing the former GOP senator bond with a famous Democrat over a Coke. Maybe next year Coke should try George Bush and Al Gore.
No. 42: Alex Rocco, Audi. This parody of the horse-head scene from The Godfather may have jarred film fans because Rocco was a different character in the 1972 film. Then again, a lot of viewers weren't born when the film was made.