Big red umbrella returns
— -- In the ad, a British-looking fellow in a bowler hat and vested suit uses his 35-foot red umbrella to shield children from the rain, to be a ferry boat for stranded circus workers and, Mary Poppins-style, to fly home a boy and girl whose bicycle broke down. In the end, he returns to a Travelers office.
The message brings the umbrella back to insurance: Travelers is "there when you need it."
Slighting Sarah.
Thanks to a Universal Pictures ad campaign, women named Sarah Marshall have been getting an earful of trash talk. Thousands of outdoor ads have gone up in cities to plug upcoming movie Forgetting Sarah Marshall about a guy dumped by — you know it — a woman named Sarah Marshall. The posters have sayings such as "My mom always hated you Sarah Marshall," and "You do look fat in those jeans Sarah Marshall."
Sarah Marshall Russ, who lives in Austin — where ads were not even posted — has been asked by friends if her ex-husband was behind the posters. As for use of her maiden name: "I think they should give me a free pass."
Sarah Marshalls get relief this week. Signs are coming down as the campaign moves to a new phase, says marketing and distribution President Adam Fogelson.
Pretty in pink Mustang.
Ford rolled out the latest Warriors-theme Mustang — which goes on sale this summer — at last month's New York auto show. Because of response to the 2008 version, "We knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure," Connie Fontaine, experiential marketing manager, said in a statement.
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