Diddy wanted to arrive just in time for the photo and at the same time as the mayor. "While making play-by-play calls to his office we made sure he pulled up at the exact moment that the mayor was walking up the stairs to the Met," she says. Moments later the photo was taken and Diddy's commitment was done.
•Don't forget the kids. In February, Levine helped wrangle Billy Baldwin, Jim Belushi, Abigail Breslin, Kate Beckinsale and Jenny Garth to Walt Disney Studios in Burbank, Calif., for a concert by the Jonas Brothers promoting Chevrolet's eco-friendly cars.
Added appeal to the green theme: The celebs' kids got VIP access to the hot young New Jersey singers.
"Celebrities have a vested interest in going to a party, but when their children are involved, everything changes," Levine says. "It didn't matter who had been nominated for an Oscar. It made the parents look like heroes for the day."
•Make it fun. Some products are harder to pitch than others. When Tampax wanted to host an event for its Pearl line, Levine came up with a night of free manicures, pedicures, massages and henna tattoos.
"I don't know that anyone was going to want to go to a tampon party," says Levine, who got Jamie-Lynn Sigler to attend. "It ended up being a really fun night."