New and notable in the advertising world
— -- Food for thought.
The Ad Team has noticed a spate of not-so-good-for-you foods trying to play up their "natural" side in recent ads. For instance:
•A print ad for Frito-Lay's Fritos shows the chips neatly lined up as kernels on an ear of corn. Says the copy: "3 simple ingredients. Corn. All natural oils. And a dash of salt."
•A Pepperidge Farm print ad boasts "real fruit baked into light, flaky cookies." It shows a bushel of fresh fruit next to a picture of three cookies.
•Print and online promotions for Hellmann's mayonnaise's "real" ingredients: eggs, oil and vinegar.
•Outdoor ads with oversize McDonald's burgers above the line: "100% beef."
We think this wholesome approach is a bit much for these products. What's your take?
Makes us misty-eyed.
The campaign will run online at baby.com/thanksmom, as well as on NBC Universal's broadcast and cable networks during the Games.
Gobbling up resources.
Tofurky, the tofu meat alternative, has concocted a plan to not only save animals' lives, but also to save the world from global warming: "Tofurky Tuesdays."
You go to Tofurky.com and pledge to go meat-free one day a week — preferably Tuesdays. In exchange, you'll get information and two free magazines on vegetarian eating. Tofurky maker Turtle Island Foods and the Humane Society of the United States are co-sponsors.
Their thinking: It takes a lot of energy to raise and transport animals for food. By Tofurky's math, the greenhouse gas emissions saved by going meatless one day a week equal those of driving a 20-mile-per-gallon car for 16.5 miles.
Related Stories
ABC News Live