Ask and Expert: Going global has never been easier

— -- Q: How would one go about beginning a more international sort of business? Not only are things tough here, but watching the Beijing Olympics makes me think that our product might do well in that vast market that is China. — William

(Part 1 of 2)

A: Now, that is a great idea. I have often said that we are living in a remarkable time for small business, probably the most remarkable ever. Not only have there been incredible technological innovations that have revolutionized business (computers, printers, the Net, etc.), but equally, huge new markets have been opened that were never available before (China, India, virtual.)

OK, I think I have run out of superlatives, but you get the idea.

Starting and succeeding internationally, while much easier than ever before, nevertheless poses a variety of challenges you will not face here at home.

Begin with just the cultural differences. Needless to say, business is conducted differently in different parts of the world. Customs that we take for granted may be entirely missing in the region where you may want to do business, and vice versa. Things they find vital may be unknown to you, and not knowing may be the difference between deal or no deal.

So you have to begin by learning more about business in your desired country.

• There are plenty of websites that offer international travelers tips on doing business in different countries and regions. Start there. It cannot be stressed enough how even the slightest misunderstanding can have severe ramifications that could torpedo any possible deal.

• Speak with anyone you know from a host country where you plan on doing business and get their take. That is the sort of "insider info" that can not only warn you of any potential landmines, but similarly, let you know what will play and what to expect.

Next, once you know what is expected of you, you have to get your website ready for international sales. Surf to other websites that are selling internationally and see what they offer, how they do business, and what practices you may need to adopt.