The parenting-focused website offers a Booty Caller service for women who want to know when it is the optimal time to conceive. Text message alerts, sponsored by pregnancy test and ovulation kit maker First Response, go to women who answer a short survey about their menstrual cycles at babycenter.com/ovulation-mobile-alerts. They'll get messages such as: "Today is your last fertile day! If you get pregnant during this cycle, your due date will be on or around 6.25.2009."
P&G ad spending shrinks
Procter & Gamble, the biggest U.S. advertiser, has serious plans to cut global marketing costs in 2009. The sour economy and unstable media environment offer opportunities for companies to re-evaluate ad spending, P&G CEO A.G. Lafley said at an analyst conference last week. "Because we're the biggest advertiser in a lot of these countries," he says, "we just go in and tear up the contract."
P&G already did major slicing in 2008, according to new TNS Media Intelligence data. It spent $2.3 billion on media in the first nine months of the year, a 5.9% drop vs. a year ago.
Overall ad spending for January through September fell 1.7%, with auto, telecom and retail marketers all slashing outlays. For a look at advertising spending trends in the top 10 categories, see the above chart.