Ad Track: McDonald's adds espresso as ads taunt Starbucks

At The Lab — Orange County, Calif.'s hip, youth-focused mall — the Christmas tree isn't a fir or spruce. It's made from old computer parts, such as circuit boards, metal scrap and cords.

Americans toss out about 130,000 computers a day, says Eric Trine, the local artist who designed the 10-foot-tall e-waste Christmas tree to promote recycling of old electronics. "While I was installing the tree, a man stopped and took a picture on his phone," he says. "Odds are, the very phone that took that picture could end up as material for another e-waste Christmas tree next year."

Hello, it's your fertility calling

Forget about the biological clock ticking. BabyCenter.com now has a fertility wake-up call.

The parenting-focused website offers a Booty Caller service for women who want to know when it is the optimal time to conceive. Text message alerts, sponsored by pregnancy test and ovulation kit maker First Response, go to women who answer a short survey about their menstrual cycles at babycenter.com/ovulation-mobile-alerts. They'll get messages such as: "Today is your last fertile day! If you get pregnant during this cycle, your due date will be on or around 6.25.2009."

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