Ask an Expert: Getting real about ads' effect in a recession

And that is what this book does. It helps business owners analyze the state of their business accurately and then it prescribes various ways to see and seize the opportunities that are out there. It is, as the subtitle suggests, "the embattled business owner's guide to survival and growth."

As Little told me last week, "in a time like this, opportunities will become available — but you have to get yourself ready for them. That is what the book is designed do" The trick, he says, is not to over-compensate, or do nothing, or to do what you have always done (because the market has changed now) but to use logic to make smart choices.

This is a really good book. I say check it out.

Today's tip: Another piece of conventional wisdom given to small business owners is to "get a board of advisers." But where do you find them? Where do you find business mentors, other business owners, entrepreneurs to commiserate with, etc.?

Here's a resource you may not know about: is a great site that offers entrepreneurs the chance to meet and partner up with other entrepreneurs, find mentors, network, and more.

Ask an Expert appears Mondays. You can e-mail Steve Strauss at: you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —

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