"The incentive for the clients is to have to come up with another retainer," Just said. "The incentive for the lawyers is if they can't resolve it, they've lost a client."
The goal is to allow couples to "transform" themselves out of conflict and to "move on and have a better life," said Roberta Eisen, whose Washington, D.C., counseling practice focuses on restructuring families.
Divorce therapy is designed "so we don't kill the children in the war," Eisen told ABCNews.com.
Sadly, she said, the Gosselins have made divorce "chic."
What counseling and, in some cases, collaborative divorce can do is "help them shift into respectful business-like relationships, to transition into the business of parenting children."
About 25 percent of couples "get it," Eisen said.
"But there are 25 percent down at the bottom who are really stuck in the mud and half of them have serious pathologies or other reasons that are holding them there," she said. "They are not willing to do the work."
"We aim for the 50 percent in the middle," Eisen said. "They could go either way -- stick in the trenches or rise above their own issues."