To get ahead in this e-world: Create and market content

Even better: Conduit just launched an open marketplace that allows a toolbar publisher's content to be picked up and distributed on any other web publisher's custom toolbar. That means that other toolbar publishers who like your content can add it to their toolbar. That is a huge marketing opportunity.

Users can get additional content for their toolbar directly from the Conduit Marketplace or from the website of any publisher who is a member of the Conduit network. Like baseball and want to offer scores on your toolbar? Now you can. Want to add your articles to other toolbars? Now you can.

It should be clear that a custom, downloadable toolbar can be a powerful marketing tool for your small business for many reasons:

• Because it shows your logo to users every time they go online, it brands you continually.

• It allows people to see your news and updates (sales, etc) in real time. Once you update the toolbar, it gets updated across the Web.

• By allowing other people to pick up your content, and vice versa, your brand becomes better known, and your toolbar becomes even more useful.

So here you go, the community toolbar: Another great weapon to add to your e-arsenal.

Today's Tip: The news that pitchman Billy Mays passed away suddenly and unexpectedly was sad. Want to learn how to sell better? Watch some of his infomercials. Billy showed you what your need was (whether you knew it or not!) and how his product could solve the problem. It was all about helping (and selling.) He will be missed.

Ask an Expert appears Mondays. You can e-mail Steve Strauss at: you can click here to see previous columns. Steven D. Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. His latest book is The Small Business Bible. You can sign up for his free newsletter, "Small Business Success Secrets!" at his website —

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