A:T-Mobile brought her back last month. She urges people to evaluate the cost of their mobile plan. The message: Get a Mobile Makeover. She was the lead T-Mobile spokesperson from 2002, for the launch of the brand in the U.S., through 2007. T-Mobile brought her back thinking her celebrity will help get attention in the sea of mobile marketing. The landscape has changed greatly since she was last in their ads, thanks in part to the iPhone.
"There's no one better to grab people's attention to let them know they're probably paying too much for their wireless service," said Denny Marie Post, chief marketing officer. "Catherine returns as a familiar spokesperson for the value that T-Mobile has consistently provided."
Q: I recently heard an ad for a new sweetener, (I think PureVia), which sounded a lot like Julia Roberts. Could it be her? And what does a star of her status receive as compensation for voiceovers?
—Kathy Irvine, Madison, Wis.
A:The only star in PureVia ads is beach volleyball player Gabrielle Reece, who appears in new print ads.
The commercial you mention is for rival sweetener Truvia and the voice is voiceover actress Colette Whitaker. She's been the voice in other ads, including for McDonald's, Ikea, Supercuts, Uncle Ben's Rice and Clorox. She also does character voices for movies, TV and video games and is the announcer on the HGTV show House Hunters.
The Ad Team agrees that Whitaker sounds at times like Roberts, who certainly would command more money. But the rate for anyone doing such work depends on use rights and on where and for how long the ad will appear