When they started OneTaste two years ago, only men turned up. Since then, founder Nicole Daedone says she shifted the emphasis to female orgasm and the crowd started to balance out.
"During this time while the economy is crashing more and more people are flooding in than ever before," said Daedone. "I think a lot of people are discovering that a lot of the rules that they believed in aren't working."
Daedone insists she's just an enlightened woman, who has overcome her hangups about sex. "I as a woman was frozen ... but I didn't realize [men and women] were equally frozen. That it was an equally frozen dance we were in together," she said.
"This is just a way of saying, you know what, every single day just ... for 15 minutes of my life, I'm going to take time out for myself and my partner and we are going to take that time and make that the foundation of our lives, this connection," said Daedone. "And you get to feel the world around you in this unadulterated way, just raw sensations of life, I think that's pretty good in and of itself."
The participants at OneTaste -- men and women alike -- say the practice has made them more sensitive in their daily minds and that it frees their minds from the constant background chatter of sex. Though Daedone calls it "incredibly healthy," she knows the very idea of OneTaste is bound to be controversial.
We asked her: Are they turning sex into a spinning class? "No," she said. "It's not a replacement for love or romance or sexuality within a relationship. It's a way to begin to feel each other at this really essential level."
"It is such an incredibly compelling place to be," she said. "It's not a replacement for love or romance or sexuality within a relationship. It's a way to begin to feel each other at this really essential level."
If you're tempted to say, "Only in San Francisco," think again: OneTaste recently opened a second outpost in New York.