"We've always tried to marry entertainment with our show, not just to provide entertainment, but also to inform," says Greene.
$2,500 Tickets, Anyone?
Greene says many performers enjoy coming on CNBC to talk about something other than their next album. When Sammy Hagar came on the show a year ago to talk about business pursuits like his Cabo Wabo tequila company, he said he was relieved not to have to field questions about when he was going to get back together with Van Halen, she says.
And late punk legend Joey Ramone was so enamored of CNBC "Money Honey" Maria Bartiromo that he penned a song for her. With lines like, "What's happening on Squawk Box/What's happening with my stocks/I want to know/ I watch you on the TV/ every single day/Those eyes make everything OK." it is obvious that Ramone was clearly smitten.
But it's not just the networks and the markets that benefit. Appearing on CNBC or ringing the opening bell of the market gives artists exposure to an older, more wealthy demographic that they might not reach via music channels like MTV or VH1.
Michael Jackson could perhaps use some exposure to that demographic. Even as crowds lined up to see Jacko ring the bell at the Nasdaq, $2,500 tickets for his upcoming Madison Square Garden shows were still available.
The bargain-priced $45 seats have all been sold out.