Super Bowl's Sexy Ads: Will They Work?

Allow me to set the stage. Picture the Roman Coliseum in Ancient Rome where as many as 50,000 spectators would gather to see gladiator fights, prisoners battle with lions and wild animal hunts. Now think bigger and gaudier. This Sunday at Super Bowl XLVI, 68,000 will gather at Lucas Oil Stadium in Indianapolis and over 100 Million will watch on TV and the internet. Most will be eating and drinking to excess and the sole focus will be entertainment. The game will be intense. Two teams vying for...Full Story
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